Serious Fun: California’s Wine Business
Anyone living in California knows the impact the wine industry has on our economy. California produces 90% of the wine for the US with an estimated retail value of $24.6 billion. California is also becoming the leader in wine business education for professionals worldwide. What you might not know is that Sonoma State University in Rohnert Park, is leading the way with its innovative Wine Business Institute (WBI). The WBI is an education and research institute within the School of Business and Economics. It was created as a public-private partnership with a clear mission: to educate students, provide research and develop programs that would support the needs of one of the primary industries and employers in our region and around the world. WBI is the first and only program in the US to focus exclusively on the business aspects of the wine industry, offering both an undergraduate degree and MBA program.
TLCD Architecture, located just minutes from Sonoma State University, has a diverse practice that includes work for both winery/hospitality and educational clients. These two areas of expertise meshed beautifully when TLCD was selected to design the new Wine Spectator Learning Center at Sonoma State. It’s given us an opportunity to explore the programmatic needs of wine business and marketing majors and assist the school in developing high level design visualizations for fundraising efforts.
Our work with the WBI began by meeting with the administrators and faculty to develop a vision and concept for the new facility, which will comprise a complete remodel of the original University Commons Building. From that initial vision we created several renderings of the design concept, which in turn helped to generate several large donations for the project from the Institute’s partners in the wine industry. Schematic Design has been completed, and we’ll be moving into the next phases of design shortly. We’re fortunate to have Summit Engineering on our team, who also happens to be one of the premier winery engineers in Northern California.
It’s incredibly fulfilling to be part of a program that will educate and train the next generation of wine business professionals and entrepreneurs. While TLCD Architecture’s work extends throughout Northern California, we have been in business here in Sonoma County for 50 years. Contributing to our community, quality education and a thriving business culture is important to us.
Wine education is not all about classes, research and training. It’s also about immersing ourselves in the culture of wine and having some “serious fun.” We recently teamed with our friends at Summit Engineering for a showdown at the Sonoma County Harvest Fair “World Championship Grape Stomp” competition. Celebrating its 41st year, the Harvest Fair celebrates Sonoma County’s harvest by honoring world-class wine, beer and culinary creations.
Click the video below to see the TLCD Architecture/Summit Engineering Grape Stomp Showdown!
More articles about the Wine Spectator Learning Center